Discount coupon codes are a powerful marketing tool in the hands of online merchants, who are offering goods for sale online. Discount deals are one of the most cost effective ways of promoting products by online merchants. Coupon codes and promo codes are often used by online merchants to attract the attention of the customers and also induce them to make a purchase. Products which have a discount deal on them are the ones which often go into to the shopping cart as compared to the ones which do not have a deal on them. Discount deals are also a good product differentiator in case of similar products. Online retail stores that sell similar products usually create product differentiations using deals and offers. Eg: two online merchants may be offering Indian ethnic wear for women. One may be offering discount of 15% on his products and the other mat be offering a discount of 25% on his products. Obviously the products offered by the online merchant giving more discounts will be bought more compared to those of the one giving a less discount on his products.
Discount deals are also good when merchants need to clear their old stock of good. These can be easily sold off and lesser prices and customers usually don’t mind picking up of stock of goods if they are on discounts. Discount deals on newly launched products are also an effective marketing strategy to motivate customers to buy and try that product. As the product would be on a discount, customers would be induced to purchase that product and try it once as compared to the original product they were using. This is true especially in case of grocery items. So if you are an online merchant you can use coupon codes and promo codes to gain the attention of the customers and also to motivate them to purchase you product. Online discount deals and offers can easily be changed as they require changes to be made only in the website which can be done in a cost effective manner and in a shorter period of time.